Hype Dies Hoodie

It’s kitsch turned ironic, innocence flipped into commentary, printed bold on heavyweight cotton.

Soft and slightly oversized, it’s a piece that plays with nostalgia, subverts hype culture, and makes the everyday just a little stranger.

• 50% pre-shrunk cotton, 50% polyester
• Fabric weight: 271.25 g/m²
• Air-jet spun yarn with a soft feel and reduced pilling
• Double-lined hood with matching drawcord
• Quarter-turned body to avoid crease down the middle
• 1 × 1 athletic rib-knit cuffs and waistband with spandex
• Front pouch pocket
• Double-needle stitched collar, shoulders, armholes, cuffs, and hem

We don’t make waste — we make what you ask for

Every piece is produced on demand, not left gathering dust in a warehouse. That means your order takes a little longer to arrive, but it also means we’re not churning out pointless surplus just to fill shelves. Thanks for choosing patience over fast fashion, and for backing a system that makes sense instead of more waste.

Size guide